A woman uses one of the many electric toothbrushes on the market.

FDA Compliance for Electric Toothbrushes

Apr 6, 2025

Written by Marco Theobold


Electric toothbrushes are increasingly popular for improving oral hygiene with features like smart tracking, pressure sensors & high-frequency oscillation. Because they are powered devices intended for oral health, the FDA classifies them as medical devices subject to strict regulatory controls.

Manufacturers must comply with FDA requirements, including 510(k) clearance, safety testing, labeling compliance & Unique Device Identifier (UDI) regulations, to legally market electric toothbrushes in the US. Non-compliance can result in Import Alerts, detentions & enforcement actions.

How the FDA Classifies Electric Toothbrushes

  • Class I (Low Risk, Exempt from 510(k)) – Basic battery-powered toothbrushes without therapeutic claims or smart features may fall under Class I. These are exempt from 510(k) clearance but still require Establishment Registration & Medical Device Listing.
  • Class II (Moderate Risk, Requires 510(k) Clearance) – Devices with smart features, UV sanitization, gum massage or antimicrobial claims are regulated as Class II & require 510(k) clearance.
  • Class III (High Risk, Requires PMA) – If a toothbrush delivers drugs, provides infrared therapy or claims to treat periodontal disease, it may be Class III & require Premarket Approval (PMA).

Key FDA Compliance Requirements for Electric Toothbrush Manufacturers

To enter the US market, manufacturers must:

  • Register their Establishment annually with the FDA.
  • List their Devices in the FDA’s medical device database.
  • Secure 510(k) Clearance for advanced models with smart or therapeutic features.
  • Submit a PMA if the product treats disease or delivers active therapy.
  • Comply with UDI Regulations for traceability.
  • Complete Electrical Safety & Biocompatibility Testing to meet ISO 60335-2-52 & IEC 60601 standards.
  • Ensure Labeling & Marketing Accuracy to prevent FDA enforcement.
  • Avoid Import Alerts by ensuring full compliance before importation.

Common Compliance Challenges & Solutions

Case Study: 510(k) Clearance Denied for Smart Toothbrush

A manufacturer was denied clearance for a toothbrush with real-time gum health tracking because:

  • No approved predicate existed.
  • Clinical validation was lacking.
  • Additional safety & efficacy data were needed.

Solution: The company conducted clinical studies & resubmitted with stronger documentation.

Case Study: Import Detention for Missing UDI Labeling

A foreign company failed to apply UDI labeling, leading to detentions. They:

  • Updated their packaging.
  • Resubmitted their Medical Device Listings.
  • Partnered with compliance consultants to prevent recurrence.

Takeaway: UDI labeling is mandatory & must be in place before import.

Regulatory Considerations for Electric Toothbrush Manufacturers

  • FDA User Fees apply annually; Small Business Assistance may reduce the cost.
  • Import Alerts can delay or block non-compliant shipments.
  • Certificate to Foreign Government (CFG) may be needed for exports.
  • Health Canada Licensing (MDEL) may be required for Canadian sales.

How to Avoid FDA Compliance Pitfalls

  1. Register & List your device, even if it is Class I.
  2. Submit 510(k) for smart or antimicrobial features.
  3. Comply with UDI & Safety Testing requirements before entering the market.
  4. Avoid Misleading Claims in marketing & labeling.
  5. Work with Regulatory Experts to ensure efficient compliance.

Brushing Up on Regulatory Readiness

Electric toothbrushes are more than consumer electronics—they are regulated medical devices. Manufacturers who plan ahead, validate performance, comply with labeling & partner with experienced regulatory teams can enter the US market confidently & avoid costly delays.

Author


Marco Theobold

A highly regarded expert in medical device and drug regulations by the U.S. Food & Drug Administration (FDA), Marco brings a unique perspective for medical device and drug companies seeking to distribute products in the United States. He proudly provides guidance on FDA regulations for pharmaceutical, medical device, and radiation emitting device (RED) companies.

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